Tuesday, June 2, 2009

Korean Pop Star Featured on BET? is this a break through?

So today on 106 and Park, SE7EN's new "smash hit" with Lil Kim "Girls" was featured. Se7en is a south korean internationally known pop star. I don't really know much about him, but initially in hearing BET introduce the video I was kind of taken by surprise, not sure if I heard right when they said "south korean pop star." especially since Asian Americans don't have much visibility in the mainstream music industry.

however, after watching the video, and listening to the song I had feelings of uncertainty about how I feel about an Asian American popstar emerging into the mainstream music industry. In his new single, "girls," he refers to girls as accessories, literally.

Trying to make you my accessory/ All Girls are necessary

I Mean there's more to the lyrics too, but I just don't feel like getting into it right now. And of course in the video he's surrounded by the prototype video girl. Soo I'm thinking this music video pretty much looks exactly like any typical mainstreamed MTV/BET/VHI R&B music video. But in referencing an older post, there are problems with the ways many of our most popular artists of color have been bamboozled into the mainstream music industry only to further perpetuate stereotypes of masculinity and femininity, essentially affecting our own understandings of gender identity.
This video is no different. I hope for Asian Americans to continue to become visible in the media through various outlets. But I'm not sure if visibility means being bamboozled by the industry is better or worse then being invisible.

oh and look, in April, a lucky girl can win a date with Se7en, and get the opportunity to "Accessorize" him.. ...

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