Saturday, August 1, 2009


I've never really been into fashion. But lately I've been appreciating fashion as a form of self expression. I've been following the Hellz Bellz blog lately. Hellz Bellz is an independent urban apparel brand (I don't know if that's the right label) for women. Their brand "reflects a woman deeper than the hyper-feminine stereotype. Hellz calls to all women to confront conformity, tear down boundaries and rewrite the rules." (Taken from their website) When reading about their capsule summer collection, this is what I cam across:

A concise yet bold collection, this limited 6 piece line extends Hellz’ ongoing graphic themes incorporating the idea of empowered defiant women that exude nothing but vicious confidence. Hellz Creative Director, Lanie Alabanza-Barcena expounds, “Inspiration for the graphics were drawn from familiar faces of fashion icons and iconic fashion brands who celebrate them.

fashion can mean much more than those shoes do not go with that top, but it can provide an outlet for self expression, creatively bending cultural boundaries and social norms.

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